Founded in 2015 when a Devonshire family grew tired of plastic waste washing up on their shores, Less Plastic is a non-profit on a mission to reduce plastic pollution.
In a few short years, Less Plastic's influence grew to over 300k social media followers. Their infographics were translated into 27 languages, they published a book, 'Plastic Game Changer,' and shared their expertise with hundreds of organisations around the world.
After enjoying huge initial success, by 2020, Less Plastic’s influence was waning. In part, this was due to the global pandemic. It took media attention away from plastic pollution. And put little sticks of plastic in everyone’s hands.
By Sept 2021, Less Plastic’s social channels were haemorrhaging followers and their Instagram following of 143,000 was in rapid decline. They had losses of 0.4% (570) IG followers a month.
It was at this point that they approached me.