Content Audit

If you've been blindly adding content to your website for years, it's likely become a labyrinth of disconnected pages. It’s time for a strategic clean up. A content audit is an easy way to quickly improve your SEO.

Your website's become a leviathan. You'd like to keep content that's performing well, but remove content that's harming your SEO. But how do you know which is which?

The answer is with a content audit.

In short, a content audit rates the performance of all content on your website. It asks:

Is this content attracting visitors?
Are they the kinds of visitors we want?
Is the content the best it could be?
And does it relate logically to other content on our website?

Next, it gives you an action plan for what to do with all your content, based on facts and figures.

"Fay did a great job assisting with a project I had been working on. She was very attentive and carried out a great job, in a timely manner without any issues. I'd highly recommend her for content services, she put a lot of effort into the project with me. Thanks Fay!"

Matt Tutt Founder, Matt Tutt Digital Marketing

This action plan will include recommendations to:

Delete deadweight articles
Amalgamate repetitive content
Link article clusters together
Improve content that could perform better
Keep content that’s performing very well

Content audits stop you deleting good content or wasting time improving content that’s doing badly. They streamline your website and deliver quick SEO wins.

And if you need help actioning the recommendations, I can do that too!

Process

Questionnaire
First, I’ll ask you to fill out a short questionnaire that defines your target audience and goals. This helps me assess whether your content is delivering.
Account Access
Second, I’ll ask for access to your Google Analytics and Google Search Console accounts. These give me accurate performance data for all content on your website.
Analysis
Third, I’ll connect your accounts to an approved industry tool to extract performance data. I’ll pour over the data, looking at SEO keywords, traffic, and competing content, to make practical recommendations.
Report
Fourth, you’ll receive a content action plan. This is a spreadsheet containing all content URLs, the recommended action, and the reason for it. We can also have a feedback call to make sure you understand all the recommendations.
Action
Lastly, you can opt for my bolt on service to implement the recommendations. Or you can action them yourself!

Want to find out more about my content audit service?

Get in touch today!

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