Your website's become a leviathan. You'd like to keep content that's performing well, but remove content that's harming your SEO. But how do you know which is which?
The answer is with a content audit.
In short, a content audit rates the performance of all content on your website. It asks:
- Is this content attracting visitors?
- Are they the kinds of visitors we want?
- Is the content the best it could be?
- And does it relate logically to other content on our website?
Next, it gives you an action plan for what to do with all your content, based on facts and figures.