Instagram

Instagram has sky-rocketed in popularity over the last few years and it’s not slowing down. Done right, IG provides a great opportunity for your organisation to engage with your audience in meaningful ways.

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According to Sprout Social, Instagram was the most downloaded app in Q4 of 2021. It beat TikTok, Facebook and WhatsApp! With so many users, IG provides unrivalled opportunity for your organisation to connect with its target audience.

It’s no surprise, then, that Instagram strategy and management is my most requested service.

Currently, I manage everything from large environmental accounts (142,000+ followers) through to smaller gardening and nature accounts (2,000 followers) that are looking to grow.

Whether you’re looking to create a new account or improve one you already own, I can help.

"Working with Fay has been nothing but motivational and exciting. Fay really has a handle on what we’d like to achieve in terms of social media and helping promote our business... She is very proactive and fills us with nothing but confidence. We very much look forward to a continued and long-standing working relationship with Fay and feel she’ll work further wonders for our business. Cannot recommend her highly enough."

Richard Taylor Director, Taylor Tripp Landscape Design

How Does Instagram Strategy Work?

I'll begin by analysing yours and your competitors' Instagram performance to find out what makes your audience tick. I will look at:

Handles, bios & story highlights
Frequency & timing of posts
Content types, e.g. posts, carousels, reels, stories
Content topics, e.g. 10% tips, 30% news stories, 5% quotes
Accounts to target

Once this analyis is done, I’ll then set an evidence-based strategy for you. You can then choose to implement this strategy yourself or have me implement it, and manage your account, for you.

We can chat through how much support you’d like, but it can include:

Content planning, caption writing and scheduling
Image finding & editing
Live engagement (e.g. responding to messages, commenting, posting stories)>
Performance reporting (usually quarterly)

Instagram Strategy Process

Questionnaire
To start, I’ll ask you to complete a short questionnaire about your audience, desired results and competitors. I’ll use your answers as the starting point for your IG strategy.
Instagram Access
Second, you’ll give me access to your Instagram account. This will give me access to your insights for the last year, so I can analyse your current performance. I’ll also record your metrics for comparison later.
Research
Third, I’ll take a deep dive into your niche. I’ll review Instagram bios, posts, stories, accounts and hashtags to create a winning strategy for you.
Strategy Creation
Next, I’ll write that Instagram strategy. You’ll receive a written report detailing my recommendations and the research behind them - and we’ll discuss it on a call to make sure you understand all of it.
Action
Fifth, I’ll action your strategy for you. I often recommend we begin with a 3-4 month trial period, ending with a progress report. This helps show you the value you’re getting from your investment. Alternatively, you can action your new strategy yourself.
Ongoing Management
Finally, if you’re pleased with your results, we can keep working together. I’ll manage your Instagram account for you with a rolling 1 month notice period. If you’d like, you can also add on a quarterly performance report to track progress.

Interested in Instagram support?

Get in touch for a free quote today!

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